Develop broad goals, think in terms of outcomes, brainstorm opportunities and list your ideas
Analyse list of ideas, research demographic, understand audience, choose best platforms
Use analysis to plan, address needs, be realistic with plan, be consistent in posting
Track engagement, interact with audience, follow feature changes, set new growth goals
Off-Page SEO refers to methods that can be used to improve the ranking of a website in the search engine result pages (SERPs) outside the boundaries of the webpage. In general, it is a process of optimizing the web pages outside the site by getting links back to it. The more quality links the website gets, the better it will rank in search results.
Social media marketing is the process of getting website traffic or attention for your company through social media sites, such as Facebook and Instagram. Social media marketing campaigns are usually based on creating content that attracts attention, encourages readers to share it with their social networks, and generate an increase in sales.
Research shows that 32% of people do research on your company’s Facebook pages before buying from you. Singapore has a 70% social media penetration rate, which means 70% of the population has a Facebook profile. If you implement our 4-step formula to effectively connect with your customers on Facebook, you will increase your brand awareness and generate more sales consistently.
If a potential customer searches for your business on Facebook and sees that you have not posted in a month or have very little page Likes, they would easily assume you went out of business or do not value your customers. On the other hand, if your company’s Facebook page has 10,000 likes, with good, engaging content, then your customers will think you’re a credible company and have great products or services.